According to IBB Consulting, the propensity for pay-TV subscribers to already own such subscription video-on-demand (SVOD) services, and likeliness of existing subscribers wanting to add a new service, is something that both entrants and incumbents should consider when designing services. Nearly 45% of online consumers are willing to spend on additional video services. 38% of respondents search out services that offer content in the genres that are of most interest to them.
With 55% of consumers not yet indicating near-term spending on new video streaming services, it’s expeceted there to be a continued growing opportunity for ad-supported video offerings, in addition to the opportunity for paid services. Further, there is room in the market for additional SVOD and AVOD entrants that cater to specific tastes.
Source : Rapid TV News