Viewers are watching an average of six hours of premium content on the web, up from three hours a year ago, with 65% of that viewing being for TV series and shows, according to Ericsson’s Consumer Lab report.
Unveiling results at MIPCOM, Stella Medlicott, CMO, broadcast and media services, Ericsson UK said that, apart from the key trends of young people switching to online viewing via VOD services and YouTube, a rise in premium content viewing online was an interesting development. Forty-five per cent of UK audiences watch BBC i-Player each week with Netflix in fifth place behind all the pubcaster catch up services.
Medlicott said that Binge viewing is growing, with 87% binge viewing once a week and over 50% binge viewing daily, while only 5% never binge. Piracy remains an issue, but is reducing, with the number of people sharing pirated content halving between 2011 and 2015.
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