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Programmatic Advertising On The Rise Across Europe

 

Revenue across Europe from online video on demand jumped from €22 million in 2012 to €375 million in 2015 according to a new study by HIS and SpotX.

Furthermore, IHS forecasts that €2 billion (which is over half of all online video advertising revenue) will be generated programmatically by 2020.

Programmatic video is the automation of ads through the use of algorithms powered by the overlay of demographic (age, gender, income) and behavioral (gamer, traveler, football fan) data.

Read the entire story here.

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