Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Quarter of Europeans use VoD services


Europeans have 19 electronic devices at home on average (2014: 18), and spend eight hours a day using them; an increase of almost 18 minutes since 2014, according to the latest Techonomic Index research from Samsung. The television remains the most popular screen despite smartphone and tablets; Europeans have spent 32 minutes more than last year in front of the TV (2014: 32 minutes), this partly due to streaming and online use: 24 percent of the respondents used VoD offers in the previous month (2014: 5%).

Nearly a quarter (24%) of the Europeans asked used VoD services last month, a fivefold increase compared to 2014. More than five times more households are willing to pay for educational content (2014: 17%). The largest increase of use since last year was with household items; 84 percent of Europeans and 82 percent of Germans used cooking devices on a daily basis (2014: +12%; +15%). The continuing popularity of cooking shows, food blogs and recipes on YouTube have increased the interest in cooking.

Read the entire story here.

Don't forget to share this post!


Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

We use cookies for best experience on website. By using our site you agree to

Cookies Policy