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Sandvine says Amazon is the 3rd biggest streaming video platform in US 30 June 2016

Amazon Video, one of Bezos’ biggest bets, has quickly proven to be on a major growth trajectory for the company, as they now rank as the third biggest video streaming site behind YouTube and Netflix.

According to research from Sandvine, Amazon has jumped up the list in the past year as they have brought on more original shows and thought about ways in which they can encourage more usage of their streaming video product. Once a part of the Amazon Prime package, Amazon Video quickly took on a form of its own as it showed promise as far more than just a selling point for Prime.

The industry continues to fracture, and as this fracturing occurs, more streaming services will offer skinny bundles for a few bucks each.

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