Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Spending on video content increases

Roshan Dwivedi Published on : 04 February 2016

According to a recently published report on IAB UK, the spending on video content is increasing by over 50% every year. It also indicates that websites offering video content are having more traffic, and for longer duration too. Considering the popularity of video streaming services, another study was conducted by the same organization with the help of Sony mobile, Samsung, GfK and Mediacom to analyze the effectiveness of video content to study consumer actions and brand building.

The results of this study show that video advertising has a good impact on connecting with consumers and building the brand value. Pre-roll and in-banner ads when used together showed best results. Video is hence going to be a dominant medium for both consumers and advertisers.

Source: IAB UK

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.