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Amazon to take on Google and Facebook in digital advertising space

As per a CNBC report, Amazon is taking an aggressive step towards the digital advertising space in order to increase its share in the search marketplace which is currently dominated by Google and Facebook. An advertising technology executive who had been in talks with the e-commerce giant confirmed that Amazon was serious about making a …

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OTT now contributes to 26% Of Video Ad Expenses

Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017. When it comes to advertising reach, television still rules, but the explosive growth of streaming video is attracting media …

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Spotify U.K. reports a revenue of $312 million

  Spotify’s financial results for the year 2016, report that gross revenue climbed to £237 million ($312 million), up from £187 million ($247 million) in 2015. A majority of that is contributed by subscription sales, accounting for £216 million ($285 million), up from £172 million ($227 million) the previous year. Advertising sales also rose to …

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Native display ads to spike up by a third in 2017

According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) of all display ad spending in the US. The growth is fueled by the increasing …

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A look into Africa’s OTT Market – Today & Tomorrow

So, we have discussed about the OTT landscapes, scenarios and the growth prospects of Latin America, Asia and Western European regions in our previous articles. If you haven’t already read through these, please go and read to get an insight into each of these emerging markets. Last year we had discussed the different trends in …

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Immersive Video Technologies driving Enhanced Ad Engagement

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found out that individuals engage more and pay greater attention on immersive advertising. The data of …

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A Peek into Latin America’s Video Streaming Market

OTT will lead LATAM growth After Asia and Western Europe, the geography which is attracting much of an OTT traction is Latin America. Despite having limited broadband penetration and high levels of piracy, Latin America shows great potential to become OTT dominated region in coming 5 years, given the changing habits of consumers. Statista recorded …

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Online Video Advertising in India Grew by 200% in 2016

According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus advertising ultimately. The study also stated 2017 to show the same or even higher rate …

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Italy’s video advertising market to grow by 30% in 2016

According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising. This compares to the 2015, when the OTT video advertising market was worth up by 25% from …

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Digital Video Content to generate $121 Billion by 2020 Globally

According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and the same is expected to grow to 75% by 2020. According to marketers, video content …

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