Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service.
In this process, it has introduced its first self-serve platform for marketers to be able to set up and manage audio ad campaigns.
Advertisers can decide to upload pre-created ads or upload a script and ensure that Spotify can create ads with background music and voiceover in the new Spotify Ad Studio platform.
An image may be provided to display while ads play on the streaming music service.
15-30 second audio ads can be played during programmed breaks in between songs.