Now that Netflix and Amazon Video have made their debuts in Japan, you would have expected a lot of animated faces at the Japan Content 2015 but there was hardly any. Streaming service Bonobo also launched last month, further tightening the already crowded Japanese market and this only means there is a scope for growth but the lack of enthusiasm is worrying.
On slow growth rate, some execs of VOD services claimed they were all on the path to expand markets rather than stealing customers. However, all the participants got on the same page while talking about the need for targeted content to help viewers navigate the content catalogs. The reason cited was Japanese viewers not being very convincing at making choice in terms of video or having content pushed to them.