Apple TV has enhanced its offering to support 4K and High Dynamic Range (HDR).
The new Apple TV 4K is expected to deliver a stunning cinematic experience with images that are crisper, richer, true-to life and far more detailed in dark as well as bright scenes.
High performance 4K video scalar is inbuilt in the new Apple TV.
Automatic upgrades will be offered to iTunes users in their existing iTunes library to 4K HDR versions whenever they become available.
HDR content will soon be offered from streaming giants such as Netflix and Amazon Prime Video on Apple TV 4K.