Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

SVOD Streaming Engagement Rate Reaches The Double Of Broadcast Rate 29 October 2015

 

A recent study  by the Publicis-owned media agency, ZenithOptimedia, claims that streaming users were found to be watching notable less traditional TV while 15% reported watching no broadcast TV at all.

This leads to a serious implication : Time spent watching broadcast is being cannibalized by streaming, Viewers are moving their quality time to subscription based VOD services and, for advertisers, this means eyeballs are moving to a space where advertisers can’t reach them.

The study that included 1,000 Australians aged 14-59, revealed the newborn world of video streaming is ripping off the lion’s share of quality consumer engagement, with about 40% reporting high degree of attentiveness while watching SVOD, compared to only 20% for viewing broadcast TV.

 

Don't forget to share this post!


Roshan Dwivedi

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Launching your own
OTT product

has never been easier
Take a Free Trial
No Credit Card required!
close-link