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SVOD Streaming Engagement Rate Reaches The Double Of Broadcast Rate 29 October 2015

Level of Attention SVOD Broadcast TV Australia ZenithOptimedia


A recent study  by the Publicis-owned media agency, ZenithOptimedia, claims that streaming users were found to be watching notable less traditional TV while 15% reported watching no broadcast TV at all.

This leads to a serious implication : Time spent watching broadcast is being cannibalized by streaming, Viewers are moving their quality time to subscription based VOD services and, for advertisers, this means eyeballs are moving to a space where advertisers can’t reach them.

The study that included 1,000 Australians aged 14-59, revealed the newborn world of video streaming is ripping off the lion’s share of quality consumer engagement, with about 40% reporting high degree of attentiveness while watching SVOD, compared to only 20% for viewing broadcast TV.


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