Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

SVOD Streaming Engagement Rate Reaches The Double Of Broadcast Rate

 

A recent study  by the Publicis-owned media agency, ZenithOptimedia, claims that streaming users were found to be watching notable less traditional TV while 15% reported watching no broadcast TV at all.

This leads to a serious implication : Time spent watching broadcast is being cannibalized by streaming, Viewers are moving their quality time to subscription based VOD services and, for advertisers, this means eyeballs are moving to a space where advertisers can’t reach them.

The study that included 1,000 Australians aged 14-59, revealed the newborn world of video streaming is ripping off the lion’s share of quality consumer engagement, with about 40% reporting high degree of attentiveness while watching SVOD, compared to only 20% for viewing broadcast TV.

 

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy