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Time Shifting Has Become The Default for modern TV audience

 

Logo-HUBAccording to the recent The Hub Entertainment Research survey, conducted among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad avoidance is a factor in time-shifting, but not the main one. 60% of respondents cited the convenience of watching on their own time as the primary benefit, vs. only 37% saying skipping ads was favored.

56% of users skip every commercial when viewing from a DVR. And, 49% of VOD viewers fast-forward through every commercial. In aggregate, DVRs and VOD service account for more than half of time shifted viewing.

Read the entire story here.

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