TV Faces Stiff Competition From Internet In Spain

Roshan Dwivedi Published on : 21 December 2015

Research from the Spanish association for media research (AIMC) reveals how much the Internet is modifying TV consumption among Spaniards.

The AIMC has published its Panel Q report, focused on online audience habits, and revealed the strong bonds between TV and the Internet which are commonly used together. Indeed, 65% of Spanish viewers have been online while sitting in front of TV at least once, while 58% do so regularly. For just over two-fifths, it’s a practice that is very common. Conversely, 86% of connected-users watch the TV every day.

But, contrary to other reports pointing to an unstoppable social TV boom in Spain, AIMC noted that only 17% of Internet-TV users are online to comment about what they’re watching.

Social TV addicts choose social media for almost four-fifths of TV-related activities, while the rest prefer short messages OTT video services. Most of the comments (66%) come from smartphones, the most used device, followed by computers (20%) and tablets (14%).

Source : Rapid TV News

Written by: Roshan Dwivedi

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