This summer, the average American has been more likely to flip on Netflix than to flip the pages of a book.
Summertime rituals are skewing toward binge-watching TV series on video on demand streaming services — and away from such classic pastimes as curling up with a good read and basking in the sun, according to a new survey conducted by New York-based research and consulting firm Miner & Co. Studio.
About 67% of U.S. consumers surveyed said they’re reading fewer books than on previous summer vacations because they’re watching TV shows streamed online, and 62% are also more likely to stream in places where they used to read (e.g., on a porch or deck).
And 59% of survey respondents agreed with the statement, “I am spending less time in the sun because I can stream shows/series.” Could the rise of binge-watching lead to lower rates of skin cancer?
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