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TV Streaming Displacing Beach Reading And Tanning This Summer 24 August 2015

Watching Netflix WIth Kids


This summer, the average American has been more likely to flip on Netflix than to flip the pages of a book.

Summertime rituals are skewing toward binge-watching TV series on video on demand streaming services — and away from such classic pastimes as curling up with a good read and basking in the sun, according to a new survey conducted by New York-based research and consulting firm Miner & Co. Studio.

About 67% of U.S. consumers surveyed said they’re reading fewer books than on previous summer vacations because they’re watching TV shows streamed online, and 62% are also more likely to stream in places where they used to read (e.g., on a porch or deck).

And 59% of survey respondents agreed with the statement, “I am spending less time in the sun because I can stream shows/series.” Could the rise of binge-watching lead to lower rates of skin cancer?

Read the entire story here.


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