The Video Advertising Bureau (VAB) has published a new report showing a direct link between a brand’s website traffic and TV advertising. The VAB is an advocacy group devoted to providing advertisers and their agencies with the “most current, complete and actionable media insights on the expanding world of premium, multiscreen, online video on demand TV content”.
The report, Ignition Point: The TV-Traffic Correlation for Call-to-Action Brands, looked at 125 brands in six different categories – restaurants, retail, travel, telco/location-based mobile apps, financial and insurance – collectively representing over $30 billion in TV advertising in 2014. It also surveyed a cross-section of brands – large, midsized, smaller, national, regional and local – with over 100,000 visitors per month (as measured by comScore). The results are from February 2014 to March 2015.
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