Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Verizon’s Internet TV Service May Let Brands Sponsor Your Binge-Watching

 

Verizon appears poised to let brands sponsor your TV watching.

Sometime this summer Verizon will launch in the U.S. an ad-supported TV service delivered via the internet. The service will feature live and on-demand programming as well as programming from digital VOD networks like AwesomenessTV, Verizon Exec VP-President of Product Innovation and New Business Marnie Walden said during a conference call Tuesday morning to announce the close of its AOL acquisition.

She referred to the service — whose underlying technology Verizon acquired from Intel — as a “mobile-first video product.”

Internet-delivered TV sounds like a great idea. Streaming video over the internet instead of through a cable box means that people can watch TV on any device they want wherever they are. But all of that content comes with the cost of piping that data — and video packs more data than any other type of content — to people’s devices.

Read the entire story here.

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy