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Verizon’s Upcoming Video Service Has A Truly Terrible Name 27 July 2015

 

Verizon seems to be nearing the launch of its long-in-the-works internet video on demand streaming service, and now Variety has given us the name: it’ll be called Go90. That’s some absolutely horrid, nonsensical branding, but the actual product doesn’t sound nearly so bad — and apparently it’ll be completely free (at least to start). Over the last several months, Verizon has quietly rounded up some important partners like Viacom, ESPN, CBS Sports, the NFL, and DreamWorks.

The foundation of Go90 came from Intel’s failed internet TV platform, OnCue, which was purchased by Verizon for $200 million and repurposed into the upcoming service. Unlike Sling TV and PlayStation Vue, Verizon isn’t trying to replicate the TV experience, instead focusing on a blend of live and on-demand programming. On the Go90 website (now hidden), Verizon wrote, “We wanted to create a mobile-first, video-based app that can keep up with you and your on-the-go social life, One that features completely immersive live and on-demand content, no matter where you are or where you’re going. No cord required.”

Read the entire story here.

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Roshan Dwivedi

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