Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Viability of streaming services questioned 15 June 2015

 

Despite the surge in sign-ups for video on demand streaming services, the SVOD industry faces two key challenges: low revenues per-subscriber, and the prospect that many consumers will drop out when the free trials end.

That’s the cautionary view of PwC, which has just released its 14th annual Australian Entertainment & Media Outlook 2015-2019.

The report forecasts subscription TV household (STV) penetration will improve from below 30% to reach 37.4% by 2019.

Over that period it expects IPTV services, which include Netflix, Stan, Presto and Fetch TV, will jump from 2.6% of pay households to 18.5%.

That would translate to total consumer spending of $2.9 billion by 2019, but of that, cable and satellite subs would account for $2.85 billion and IPTV just $82 million.

Outlook editor Megan Brownlow agrees with industry estimates that Netflix may have upwards of 500,000 subscribers. Stan has said it will soon reach 300,000 gross sign-ups.

Brownlow observes, “We are seeing a lot of people sign up in these early trials. But given that Australians traditionally have been reluctant to pay for digital content, it will be interesting to see how many move from the trials to paying.”

The report notes, “SVOD providers earn a relatively low ARPU (average revenue per subscriber). Achieving the scale required to cover marketing, distribution and content costs, especially ‘hero’ content to attract subscribers, will be a challenge.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
The 9 Best Live Broadcasting Software of 2023

The 9 Best Live Broadcasting Software of 2023

  Introduction Live streaming has become quite popular over the last decade and has emerged as an easy-to-reach method of...

27 March 2023
Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Muvi – the world’s first no-code OTT platform is ready to showcase its powerful features at the NAB Show 2023,...

23 March 2023
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023




 

Book a Meeting
close-link