The new Ericsson’s Mobility report is out and the statement it makes should not come as a surprise to most of us. One-fourth of Europeans watch content on VOD services on a daily basis and half of them watch it weekly.
In the European landscape, VOd’s viewing time, specifically in Sweden, Italy UK, Ireland and Russia is now at an excess of 30 per cent. VOD is much more than short clips now as sugested by the time spent data on watching TV shows and movies in Ireland, Spain and Russia.
Screen-shifting, time-shifting and TV anywhere have influenced the audience the most as about 20 per cent of Europeans switched screens at least once while watching video.
Globally, video consumption on laptop, tablet and smartphone has gone up and so has the video traffic compared to what it was in 2012. The report states that the values from measurements in a selected number of commercial HSPA and LTE networks in Asia, Europe and the Americas suggest that regardless of device type, video is the largest contributor to traffic volumes at almost 40–55 per cent.
The biggest contributor is YouTube that still dominates video traffic in most mobile networks and accounts for claiming 50–70 per cent of total video traffic for most evaluated networks. Regions where Netflix has been launched, the VOD service has claimed 10–20 per cent of total mobile video traffic. Despite smartphone viewing still being driven by short video content, long form VOD viewing is also up with 20 per cent of viewers now watching longer on-demand content like movies on their smartphone.
Source : TVB Europe
