Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Why Linear TV Is Here to Stay and 4 Other Takeaways from ‘TV of Tomorrow’ 30 June 2015

TVOT San Francisco

 

Reports that linear broadcast TV is going to die a slow but inevitable death now with the rise of streaming and VOD services have been overstated. Attendees of the “TV of Tomorrow” show in San Francisco last week discussed – and sometimes debated – that point, as well as what consumer adoption of smart TVs means for addressable advertising and the evolution of the TV industry.

Here are some of my takeaways from this year’s show.

Despite the rise of streaming and VOD services advertisers continue to buy traditional TV.
For years, our industry has talked about an uncertain point in the future when consumers would be able to access TV content from any of their internet-connected devices, whenever they wanted to.

TV viewers want choice, but they may not like it when they get it.
There is constant chatter about breaking the bundle, and in many ways that process has started. However, it remains to be seen whether breaking the bundle is, in fact, in the best interest of the consumer.

Evolution, not reinvention, of the broadcast TV model is needed.
Some take the position that television has to be reinvented for a generation that wants to watch video programming on smartphones, tablets and laptop computers. But the majority thinks that TV of tomorrow is just an evolution of what consumers have enjoyed since the 1950s. Broadcast TV has been, and will continue to be, a powerhouse in the media world because of its passive viewing experience.

The future of TV is going to be driven by data.
Over 80% of Smart TV owners connect their Smart TV to the Internet. And the number of Smart TV households in the U.S. is projected to reach 100 million in 2020.

No one talks about local broadcast.
This is a glaring omission as opposed to a hot topic of discussion like my other takeaways.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023
On Premise Vs Cloud: Which is Best for your Video Business?

On Premise Vs Cloud: Which is Best for your Video Business?

  On premise Vs cloud – in order for us to determine which is best for the video business, first...

13 March 2023
Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

  Muvi is all set to unveil the world’s first no-code OTT platform and its latest offerings at NAB 2023...

10 March 2023




 

Book a Meeting
close-link