Windstream has struck a partnership to carry AT&T’s DirecTV Now service to its consumer segment. The telco is set to deliver the DirecTV Now service under its Kinetic brand, which it created to house its broadband and entertainment offerings.
Windstream aims to scale up from “a phone and Internet provider” to “a premium broadband and entertainment provider.”
Tony Thomas, CEO of Windstream, said that the company’s agreement with AT&T will allow to more rapidly scale its video service offering to more consumers. He stated,“Windstream has a great broadband network on the back of the hard work we did upgrading our infrastructure, but getting a really cost-effective entertainment option into all of our markets, we can obviously provide linear TV to a subset of our customers.”