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Young viewers are being lured back to TV by networks

Streaming full episodes of new shows online or on apps before they are aired on TV is the step Discovery Communications and Time Warner’s Turner are taking to attract younger viewers.
CBS Corp’s Showtime which is one of the premium channels has been doing this for years to attract new subscribers. However, cable networks have stayed away from it in the fear that TV ratings may be destroyed.

Viewers have access to many more streaming options like Amazon and Netflix that bring a year-round slate of new shows on top of broadcast television.

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