Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

YouTube Video Subscriptions: Why They’re Going to Be a Very Hard Sell 27 July 2015

YouTube

 

Google’s YouTube, looking to squeeze new coin from the millions of free videos on the service, aims to launch a subscription-based VOD service later in 2015 that will strip out all ads. But there are many reasons to be skeptical that the initiative will yield much juice.

YouTube CEO Susan Wojcicki first tossed out the idea last year. This spring, YouTube informed content partners that they must get on board — otherwise, their channels will be made private and won’t be eligible for ad-revenue sharing. YouTube is currently looking to launch the subscription-video service in late Q3 or early Q4 but may end up pushing back the launch to early 2016, according to sources.

In her VidCon keynote Thursday, Wojcicki barely touched on the video-subscription plans. Instead, she focused on enhancements to YouTube’s mobile apps, which include support for full-screen vertical video, and touted production tools at YouTube Spaces for shooting 360-degree and 3D video. In a separate interview with the Wall Street Journal, she insisted the video-subscription service was making progress despite some holdouts.

“There are some partners outstanding,” Wojcicki acknowledged, “and we’re still in the process of working through that with them.” She added that YouTube has secured agreements with content partners representing more than 90% of watch time.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022
How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

    Soccer is a widely popular game and FIFA is the most watched event in the sports industry. A...

29 November 2022
4 Must-Needed Technologies to look for in a VOD Platform

4 Must-Needed Technologies to look for in a VOD Platform

  Are you planning to build your own VOD platform? There are several practical technologies to pay attention to for...

28 November 2022
How Improved CDN Helps Meet Surging OTT Demand?

How Improved CDN Helps Meet Surging OTT Demand?

  Content Delivery Networks are servers that are distributed geographically, and function together to serve your viewers faster and with...

25 November 2022






 

Get Offer
close-link