Live streaming ecommerce, also known as live commerce or live shopping, is a form of online retail where sellers interact with their audience in real-time through live streaming videos. It combines elements of traditional television shopping channels, social media, and online shopping to create an engaging and interactive shopping experience.
In a live streaming ecommerce session, sellers or influencers showcase products, demonstrate their features, and answer questions from viewers in real-time. The viewers can participate by commenting, asking questions, and making purchasing decisions while watching the live stream. This interactive nature of live streaming ecommerce helps build a sense of urgency and excitement, as viewers feel more connected to the seller and can get immediate responses to their inquiries.
Incorporating live streaming into ecommerce platforms provides a dynamic and engaging way to showcase products, interact with customers, and drive sales, making it a valuable tool for businesses looking to stay competitive in the digital market.
Yes. Muvi Live offers a white-labeled live streaming ecommerce services; both website & apps. The live streaming apps will be published under your own developer account. There will be no mention of Muvi Live in the form of any logo, watermark, or text. It's completely white-labeled and you own 100% credit.
The key features of live streaming ecommerce platforms are designed to facilitate interactive, engaging, and seamless live shopping experiences for both sellers and consumers. These include; Live Streaming Capabilities, Interactive Chat and Comments, Real-Time Product Links, Product Galleries and Descriptions, Countdown Timers and Limited-Time Offers, Audience Engagement Tools, and many more.
Create the account in Muvi Live, add a live stream, get the live streaming server URL and Stream Key (automatically generated) once it starts live streaming and configure them in the streaming encoder. Get the output HLS link or embed link of the live stream & configure them into live commerce content or website.
While live streaming ecommerce offers numerous benefits for small businesses, it's essential to approach it strategically. Small businesses should plan their live streaming events carefully, create compelling content, and engage with their audience consistently to make the most out of this marketing channel. With proper execution, live streaming can be a valuable addition to the marketing toolkit of small businesses.
Yes, Muvi Live is a live stream platform provider that offers a free trial so that you can test out the platform and its features before making a purchase decision. You can also request a demo to learn more about the platform and how it can benefit your business.
Muvi Live uses advanced security measures to protect your live streaming content that includes end-to-end encryption, secure video delivery, and digital rights management.
