OTT Market Projection – Europe [2025 Updated]
Over the last decade, the media and entertainment industry has undergone a significant transformation, with OTT streaming quickly replacing traditional broadcasting. The emergence of the global OTT market has been driven by a variety of factors, including multiple device and platform compatibility, seamless streaming, a diverse range of content, and increased internet consumption.
This lucrative sector has caught the attention of small to leading businesses. Among the global markets, the Europe OTT market stands out as one of the most dynamic regions in terms of revenue, growth opportunities, market volume, and other factors. This report provides a comprehensive overview of the Europe OTT market, including forecasts, driving factors, and growth prospects.
The Europe OTT video revenue is set to grow at 8% CAGR during the forecast period of 2025-2026 while the OTT video advertising is subject to remain the largest segment in Europe OTT video market with a market volume of US $27.06 billion in 2024.
In this report, we will delve deeper into the OTT market of Europe and its leading countries – The U.K., Germany, and France.
The report is going to cover the following parameters for the whole Europe market as well as for the individual countries – the U.K., Germany, and France –
- OTT market overview (2025 – 2026)
- Country-wise contributions
- Key growth & driving factors
- Rising internet penetration
- Growing video consumption
- Key monetization models
- Increasing digital video usage by diverse devices
- Growing live streaming viewership
- Key highlights of the market potential
- Past five years market growth, revenue and audience behavioral patterns
- Market projections for the forecast period of 2025-2026 for overall OTT market, segment-wise revenue
Download the full report, to get an in-depth OTT market overview and projection of Europe.
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Over the last decade, the media and entertainment industry has undergone a significant transformation, with OTT streaming quickly replacing traditional broadcasting. The emergence of the global OTT market has been driven by a variety of factors, including multiple device and platform compatibility, seamless streaming, a diverse range of content, and increased internet consumption.
This lucrative sector has caught the attention of small to leading businesses. Among the global markets, the Europe OTT market stands out as one of the most dynamic regions in terms of revenue, growth opportunities, market volume, and other factors. This report provides a comprehensive overview of the Europe OTT market, including forecasts, driving factors, and growth prospects.
The Europe OTT video revenue is set to grow at 8% CAGR during the forecast period of 2025-2026 while the OTT video advertising is subject to remain the largest segment in Europe OTT video market with a market volume of US $27.06 billion in 2024.
In this report, we will delve deeper into the OTT market of Europe and its leading countries – The U.K., Germany, and France.
The report is going to cover the following parameters for the whole Europe market as well as for the individual countries – the U.K., Germany, and France –
- OTT market overview (2025 – 2026)
- Country-wise contributions
- Key growth & driving factors
- Rising internet penetration
- Growing video consumption
- Key monetization models
- Increasing digital video usage by diverse devices
- Growing live streaming viewership
- Key highlights of the market potential
- Past five years market growth, revenue and audience behavioral patterns
- Market projections for the forecast period of 2025-2026 for overall OTT market, segment-wise revenue
Download the full report, to get an in-depth OTT market overview and projection of Europe.
Upcoming Webinar
Beyond Netflix: Winning Europe’s Streaming M...
Streaming today goes far beyond building the next Netflix. From FAST channels and niche content platforms to live sports, audio streaming, short-form video, and enterprise content, businesses across Europe are discovering new ways to engage audiences and drive revenue. But what does it take to build and scale a successful streaming business? Join us for this live webinar as we explore Europe’s evolving streaming landscape, opportunities beyond traditional OTT, and the strategies businesses are using to launch, monetize, localize, and scale. Backed by real customer experiences, we’ll also discuss how AI is transforming content workflows and how Muvi helps streaming businesses accelerate their journey from idea to growth. Things we’ll cover: Streaming opportunities beyond the traditional Netflix-style OTT model Key trends shaping Europe’s video and audio streaming market Winning monetization strategies across SVOD, AVOD, FAST, PPV, and hybrid models Strategies to position and differentiate your platform in Europe’s fast-growing audio streaming ecosystem Real customer insights and experiences from European streaming businesses How AI is transforming content localization, metadata, accessibility, and streaming workflows Navigating content compliance with AI-powered solutions such as TrueComply Practical strategies for launching and scaling streaming services in Europe with Muvi About the Speaker Gaurav More, Senior Manager, Sales, Muvi Gaurav is a Senior Business Development Manager at Muvi, specializing in driving revenue growth and forging strategic partnerships across Europe and the Middle East. He possesses expertise in sales strategy, account-based marketing, lead generation, and customer relationship management within the SaaS and OTT industry. At Muvi, Gaurav plays a pivotal role in converting leads into paying customers, optimizing sales pipelines, and collaborating with cross-functional teams to deliver value-driven solutions. His strengths include executing structured outreach, conducting tailored product demonstrations, adopting a consultative approach, and identifying upsell opportunities to maximize customer retention and lifetime value.
August 27
12:00 PM EDT
