OTT Market Projection (2022 – 2026) – India & South Asia

The online video market continues to grow at a rapid pace, and the demand for over-the-top (OTT) services in India and South Asia has also seen significant growth. OTT is a significant phenomenon in India and other South Asian countries. India has recorded nearly 432 million OTT users with 119 million active paid consumers. 

In this report, we will provide an overview of the current state of the OTT market in India and South Asia, as well as our projections for the future. We will also highlight key trends and challenges in the region, and provide insights on how OTT companies can navigate and succeed in this dynamic market.

Parameters Covered:

  • Internet Penetration in India & South Asia
  • The number of users and devices connected 
  • Devices/users consuming Video in general
  • Digital video usage by devices in India & South Asian Countries in 2022
  • Revenue Model Breakup & Projections

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