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Ad-supported Revenue Model - Latest updates on Ad-supported Revenue Model

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30% of OTT consumers in Asia comfortable with ad-supported streaming services

In a recent research report, it is found that almost one-third of Asian OTT consumers are happier with ad-supported streaming services, for receiving content for free. The survey also highlighted, 21% of users opt for subscription services with limited ads and only 14% of viewers prefer paying a higher fee for ad-free streaming sessions. The …

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Amazon to roll out new AVOD service

Amazon Prime is reportedly considering to roll out a new video service that would be completely free and will be backed by an Ad-supported revenue model.  The service will be outside of the Prime Video umbrella and subscribers will be able to access both the libraries in two different apps. Amazon is reportedly in talks …

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India’s OTT growth will be fuelled by Ad revenues

In exchange4media Mobile Awards, 2017 – The Maddies, Uday Sodhi, ‎Executive Vice President and Head – Digital Business – ‎Sony Pictures Networks India Private Limited (SPN), forecasted that the Indian OTT space will remain ad-supported for a very long time. He spoke about the challenges in the current OTT ecosystem. He quoted, ”In India, it’s …

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