Ad-supported Revenue Model - Latest updates on Ad-supported Revenue Model
30% of OTT consumers in Asia comfortable with ad-supported streaming services 24 June 2019
In a recent research report, it is found that almost one-third of Asian OTT consumers are happier with ad-supported streaming services, for receiving content for free. The survey also highlighted, 21% of users opt for subscription services with limited ads … Continue reading
Amazon to roll out new AVOD service 17 November 2017
Amazon Prime is reportedly considering to roll out a new video service that would be completely free and will be backed by an Ad-supported revenue model. The service will be outside of the Prime Video umbrella and subscribers will be … Continue reading
India’s OTT growth will be fuelled by Ad revenues 16 October 2017
In exchange4media Mobile Awards, 2017 – The Maddies, Uday Sodhi, Executive Vice President and Head – Digital Business – Sony Pictures Networks India Private Limited (SPN), forecasted that the Indian OTT space will remain ad-supported for a very long time. … Continue reading
