OTT Revenue is one of the most lucrative revenue models for content creators as compared to any other content distribution models. OTT landscape is changing and giving the audience more control over when and where to watch content and … Continue reading
There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum eyeballs for their respective streaming platform. As the fight intensifies, more and more platform owners are diversifying their monetization strategies to include … Continue reading
Hybrid Monetization and Ad-Supported Streaming are the new superstars of the streaming industry. Only recently, OTT giants like Netflix have announced their Ad-Supported plans, offering budget-friendly alternatives to their purely subscription-based plans. And they are already creating a buzz! Even … Continue reading
Amazon’s Self-Publishing programme – “Prime Video Direct” is all set to go with a new royalty-based payment structure in the US, effective from April 1. With this initiative, Amazon is striving to reward the content according to its quality & … Continue reading
Amazon Prime is reportedly considering to roll out a new video service that would be completely free and will be backed by an Ad-supported revenue model. The service will be outside of the Prime Video umbrella and subscribers will be … Continue reading
According to UK based market research company – Report Buyer’s recent AVOD forecast, advertising expenditure in OTT content, otherwise called as Advertisement Video On Demand (AVOD) will double between 2017 and 2022. The Global AVOD Forecasts Report accounting for data … Continue reading
German commercial broadcaster ProSiebenSat.1 and Discovery Communications are joining together to launch a premium entertainment streaming service in Germany. The AVOD service will be available on the existing ProSiebenSat.1 7TV brand digital platform and app. They aim at bringing content … Continue reading