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Adobe Partners with Roku to Improve OTT Ad Targeting 27 March 2019

Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely target the OTT consumers. Mainly, the marketers who are using Adobe Analytics, Adobe Advertising Cloud, …

Decoding streaming protocols: A take on RTMP and HLS 05 January 2018

The popularity of video streaming services are growing every day and platform providers are striving hard to provide a hassle-free experience to their subscribers. According to reports, 45% of live video audiences pay for live, exclusive, Video-on-Demand content from a favorite team, speaker, or performer. This number is already pretty motivating for streaming providers and …

Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …

According to Adobe’s report, TVE video viewing grew 58% quarter-over-quarter 21 June 2016

Some revealing insights about the evolving television and video ecosystem emerged from research released this week. While TV Everywhere (TVE) continues to grow at remarkably rapid rates, the promise inherent in the platform’s name — setting people free to watch wherever, as well as whenever — has barely begun to be realized. In Q1, TVE …

Jennifer Cooper of Adobe Explains the 4 Ps of Digital Television and OTT Video 17 March 2015

Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and Audiences Through the Digital Transformation Overtaking the Media and Entertainment Industry.” There are friction points …

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