Considering the large volume of audiences moving to OTT platforms, Adobe announces a partnership with Roku for identifying the potentials in OTT Ad targeting. With this deal, Adobe is supposed to integrate its advanced analytics on Roku’s platform to precisely … Continue reading
The popularity of video streaming services are growing every day and platform providers are striving hard to provide a hassle-free experience to their subscribers. According to reports, 45% of live video audiences pay for live, exclusive, Video-on-Demand content from a … Continue reading
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
Some revealing insights about the evolving television and video ecosystem emerged from research released this week. While TV Everywhere (TVE) continues to grow at remarkably rapid rates, the promise inherent in the platform’s name — setting people free to watch … Continue reading
Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and … Continue reading