Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Divan.TV boasting a content library of 200 channels and 50,000 movies has joined Roku TV and Amazon Fire TV. The addition will pave the way for 38.9 million and 35.8 million users of Roku and Amazon Fire TV in the … Continue reading
The popularity of video streaming services are growing every day and platform providers are striving hard to provide a hassle-free experience to their subscribers. According to reports, 45% of live video audiences pay for live, exclusive, Video-on-Demand content from a … Continue reading
With Netflix now having 89 million users under its belt and popular TV shows shining brightly in its content catalog, cable TV is the one which is hit worst by this. This has resulted in a substantial decrease in the … Continue reading
With rising trends in video, products such as Horizon TV have been the ray of hope for Liberty Global especially in Europe as quarterly and six-monthly results were revealed for the first half of 2017. Liberty Global’s European division posted … Continue reading
Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Increase in video consumption by consumers is going to non-linear online and … Continue reading
According to a Mediabug research, low cost video streaming devices like Chromecast, Roku stick, Amazon Fire stick are helping the OTT video on demand market grow in UK households. The research firm had previously reported a slow intake of such … Continue reading
Globally, 25% of consumers are watching paid OTT video services like Netflix, with an additional 27% planning to subscribe in late 2015, according to new research. The Paywizard-commissioned Research Now study claims that people aged over 45 are 2.4 times … Continue reading
Paramount Pictures and Netflix both bring us awesome movies. That’s about it. But today, they can relate to something bigger that their executive decisions have brought them to: Releasing movies on a shortened VOD window and getting the flak from … Continue reading
In a world where consumers are starting to expect access to video on a range of devices in a ‘TV Everywhere’ style experience where a single subscription covers delivery to all devices, a multi-layered approach to services is fast becoming … Continue reading