Nbc - Latest updates on Nbc
With 521 local stations, Hulu continues its lead among MVPDs 29 January 2018
Hulu, which started its video streaming service last year, has taken a major lead among virtual MVPD operators for local station sign-ups. Hulu announced that currently, it has deals to retransmit 521 local broadcast affiliates across the U.S. With the … Continue reading
Spending rising sharply for OTT ad Revenues 25 May 2017
The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad … Continue reading
Amazon launches Bollywood SVOD in the U.S. 07 March 2017
Amazon channels recently announced launching a new SVOD called Heera – a curated Bollywood (Indian movies and TV series) collection for the U.S. audience. The new service will be available for 7 days free trial and will be charged at $5 … Continue reading
YouTube to launch paid TV on-demand Service 02 March 2017
Targeting cord cutters, the Google owned video platform is now all set to take on the OTT platforms like Netflix and Hulu and launch a subscription video on demand service – YouTube TV offering a collection of on-demand TV channels. … Continue reading
Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
Digital Ads are Eating up TV Ad Budgets 25 August 2016
According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading
US Viewers prefer Olympics over Stranger Things and Orange is the New Black 12 August 2016
Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that … Continue reading
Cord-cutters to be shut out from NBC’s Rio live-video lineup. 14 July 2016
It’s the first Olympic Games that viewers be available to watch live on connected TVs, including Apple TV, Google’s Chromecast, Roku and Amazon Fire devices, and for the first time, NBC broadcast network content including the primetime show will be streamed … Continue reading
Frankly Launches Apple TV OTT App 10 June 2016
Frankly Inc., a leading content and media companies, announced the launch of their Apple TV OTT app with WBBH, NBC-2.com from Fort Myers, FL. Frankly first introduced its OTT product at this year’s NAB convention in Las Vegas. The WBBH app will be … Continue reading
Comcast’s NBC to start SVoD service to compete with CBS & HBO 04 March 2015
NBCUniversal confirms it is planning to launch a comedy based subscription based on-demand video streaming service later this year. The service is designed to appeal to viewers under 35 who are increasingly opting out of traditional pay-TV. Comedy is seen … Continue reading
