Dynamic Ad Insertion - Latest updates on Dynamic Ad Insertion
Everything You Need To Know About VAST in OTT Advertising 05 March 2024
Ever wondered how those targeted video ads appear so smoothly before, during, or after your favorite online videos? The answer lies in VAST, the Video Ad Serving Template. Acting as the behind-the-scenes universal translator, VAST dictates how video ads are … Continue reading
A Complete Guide to Use of SCTE Markers in OTT and AVOD 21 November 2022
Hybrid Monetization and Ad-Supported Streaming are the new superstars of the streaming industry. Only recently, OTT giants like Netflix have announced their Ad-Supported plans, offering budget-friendly alternatives to their purely subscription-based plans. And they are already creating a buzz! Even … Continue reading
Monetizing Content with Dynamic Ad Insertion 23 March 2021
Dynamic ad insertion is an effective way to monetize content. According to Statista, Global spend on TV advertising is expected to rise from $173 billion in 2018 to $192 billion in 2022. In the next few minutes we are going … Continue reading
What Features to Look out for in a Video Ad Server? 18 June 2020
Before starting with your AVoD platform, it’s important to evaluate and select the best Video Ad Server that would cater to your exact requirements. One of the most common challenges you come across in the process is choosing the … Continue reading
Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016
Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be … Continue reading
