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64% of Adults Use an SVOD Service

According to TiVo’s Q4 2017 pay TV and online video trend report, subscription video-on-demand (SVOD) viewing is increasing at a fast rate having 63.8 % adults using at least one service. This is an increase of 8.4 % from the previous year. The most popular SVOD service is Netflix with 52.8 % of those surveyed suing …

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Amazon launches Bollywood SVOD in the U.S.

Amazon channels recently announced launching a new SVOD called Heera – a curated Bollywood (Indian movies and TV series) collection for the U.S. audience. The new service will be available for 7 days free trial and will be charged at $5 a month, afterwords. The OTT service will offer movies, TV shows and kids content in Hindi, …

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Amazon Prime Video set for 64 million Subs by 2020

According to a recent Amazon Prime Video study by IHS Technology, the global launch of the OTT platform will draw back 64 million video subscribers by 2020. Just like Netflix, Amazon’s global launch happened without much localization efforts, and the viewers across the globe have access to Amazon’s original programming, few international languages and pricing …

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Netflix and Amazon to drive Western Europe SVOD

According to a latest Digital TV Research, Netflix will remain the dominant OTT platform in the entire Western Europe SVOD market for the next five years. The research also forecasted that Amazon will provide a tough challenge to Netflix by entering 15 Western Europe countries by the end of next year. The research stated that Netflix’s …

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Amazon Video will soon be in more countries than Netflix

Amazon Video has been growing and popularizing ever since it launched into the video streaming space, and with this international expansion, the service is all set to leapfrog the biggest OTT platform Netflix. There is a big buzz around the news that Amazon Prime Video will expand from 5 to almost 200 countries across the …

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Amazon Prime Video to be India’s cheapest SVOD service

Amazon Inc is set to take on it’s arch rival Netflix by providing the cheapest Subscription Video-on-Demand in India with Amazon Prime Video subscriptions offering introductory price of $7.50 compared to USA and UK subscription plans available for $8.99 a month. Amazon is also set to bring in more local content for Indian viewers forging …

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Amazon Partners with Bollywood Giants for its Prime Video push in India

Amazon is going all throttle for its India expansion, where the OTT video streaming platform is teaming up with Bollywood giants to showcase popular flicks on its platform and rightly invade the Asia’s third-largest economy. The soon-to-be-launched Amazon Prime Video will feature original movies and series, along with premium shows and movies from Indian and global providers. …

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SVOD Catches up with Free services in UK

UK has always been lagging behind from US and Canada when it comes to the adoption of subscription video streaming services like Netflix or Amazon Prime Video. However, according to a recent research carried out by RBC Capital Markets, Netflix has been seen taking grounds among UK’s free VOD Platform providers. Among UK internet users surveyed in …

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Western Europe SVOD Spends to Reach €3 Billion by the Year End

Spends in Western Europe on subscription video on demand services were €2 billion (US$2.2 billion) last year and the amount is expected to cross €3 billion by the end of this year. According to a recent study by IHS Markit, Netflix, Amazon Prime Video and Now TV are going to expand to contribute to spends of subscription video streaming services. …

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US Viewers Set Pace for Global SVOD

According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu and Amazon Prime Video. According to a recent survey, among 16,072 surveyed internet users aging …

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