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Recommendation of Netflix Shows through Instagram Stories

The updated version of the video streaming platform Netflix lets the iOS users share their favorite movies or shows on Instagram stories. Experts are assuming this up-gradation to go in favor of binge-watching Netflix. On your Insta stories, you can also add comments or animations for the content. The story will also carry a link …

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Netflix’s New Feature lets Subscribers watch Video and Chat simultaneously

Video streaming service, Netflix is all set to woo its Canadian subscribers with a feature where users can group chat with fellow subscribers while watching online videos on its platform. This takes binge-watching to a whole new level. While the new addition is a more than a welcome move from Netflix, it would be interesting …

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Binge-watching on rise in Malaysia

According to reports, 86 percent of Malaysian subscribers love streaming their favorite shows in public. Malaysians are among the top Netflix mobile downloaders around the world. Malaysia is currently placed among the top five countries globally to watch online streaming shows in public. The report also states that 86 percent of Filipinos and Thais like …

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Movie Theatre vs OTT: The Curious Case of SVOD Originals

Last year, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next year. The Cannes officials were pretty clear in their stand which reads “Any film that …

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South Africans among most binge-watching audiences of 2017

According to viewing data from Netflix, in the South African market, 61% of South African viewers binge-watch on a regular basis. The same report also reveals that 73% of international respondents defined binge-watching as watching between two to six episodes of the same TV show in one sitting. The viewing data shows that Netflix subscribers …

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VOXI offers free data for Netflix and Apple Music

VOXI, as part of its SIM-only deal, is offering free video and music data passes for six months. The deal is only meant for user aged 25 or below. The Music Pass which costs  £5 a month can be used to play music on Spotify, TIDAL, Deezer, Napster, SoundCloud, Amazon Music Unlimited, and Prime Music. …

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OTT ‘2017 – A look back

The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the advent of new trends such as public binging, original content production, platform hybridization, etc. According …

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Public binge-watching trends up

A recent study by Netflix reveals that 67% of users are comfortable watching their shows in public, even if it creates social awkwardness. Also, 37% admit to watching at work and 12% are willing to watch even in a public restroom. That’s how important mobile access has become for bingers while on-the-go. Although it might …

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Netflixing in public becomes a social norm

According to a recent survey by Netflix, binge-watching in public is the new trend. The company has released some figures that show that people have moved on from binge-watching in their homes. The new popular places to watch Netflix, are on planes, buses, or while commuting. The study reveals that 67% of viewers will risk …

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Canada tops the Netflix binge-watching trend in the world

Canada has the largest share of ultra binge-watchers on Netflix anywhere in the world. They complete full seasons of TV shows within 24 hours of their release. Other countries in the race are US, Denmark, Finland, Norway, Germany, Mexico, Australia, Sweden, Brazil. Netflix calls these countries, “binge-racers.” Since 2012, 8.4 million Netflix members have watched …

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