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Movie Theatre vs OTT: The Curious Case of SVOD Originals

Last year, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next year. The Cannes officials were pretty clear in their stand which reads “Any film that …

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Cord-cutting triples in the US since 2013

According to reports, the number of US households using (over-the-top) OTT service has seen a gigantic growth since 2013 and as a consequence, the no. of cord cutters in the country has tripled accordingly. While five years ago streaming-only homes were just over 5 million, in 2017, the figure clocked 14.1 million. As per reports, …

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Broadcasting in 2018: Market, Monetization, and More

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

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4K streaming, Augmented Reality, and other OTT trends in 2018

The year 2017 bade adieu in style with the sensational $52 billion acquisition of Fox by Disney. While the entertainment industry is yet to get past the historical event, 2018 has come up with more promises, bigger expectations and not certainly devoid of risks. The risk in terms of saturation, disinvestments by tiny players,  merger …

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Consumers continue to move away from Pay TV

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

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Cord cutting on the rise

An entire generation of cord cutters has been generated, thanks to how easy and relatively cheap it is to access an online streaming service such as Netflix, Hulu and Prime Video. Some statistics from Statista reveal the following: 61% of adults 29 and younger use an online streaming service as their primary mode of watching …

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Hulu subs likely to end their linear TV service

Cord-cutting is increasing for customers of OTT service Hulu , with the biggest Q1 drop in pay TV subscribers as reported by researcher M Science, according to whom, Hulu subscribers are more likely to discontinue their cable, satellite or telco TV service. Pay TV subscribers decreased by 7,62,000 in Q1 which is the largest first- quarter …

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Piracy on the rise with the ongoing transition to OTT Services

As per Time Warner’s quarterly earnings report in early May, investors took a blow with a 2% drop in TV network ad sales for Time Warner’s Turner division and video head counts from multichannel video programming distributors (MVPDs) during Q1. Phenomena like these are connected to the paradigm shift from traditional pay TV to over-the-top …

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5 benefits of Video on Demand over Traditional TV

Are you old enough to recall those days when you had to adjust your schedule around your favorite TV programs and movies? Or those times when you had to rent out a movie VCR from the local video store and had to make a mental note to return it on the due date failing which …

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Cord cutting – History, Current Scenario and What to expect in the future

Cutting the cord or canceling your cable or satellite TV service in favor of a streaming service seems to be the trending topic these days. Cord-cutting is an actual phenomenon. It implies dumping a traditional TV subscription or cable service to switch over to a streaming service to consume your content or watch TV programs …

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