Pay Tv - Latest updates on Pay Tv
Advertising-based OTT video-on-demand is driving OTT growth 28 July 2016
Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Increase in video consumption by consumers is going to non-linear online and … Continue reading
TV, Internet take further ad-share from traditional media in Spain 25 July 2016
According to Arce Media’s i2p report, the general advertising market grew by 3.8% compared to the same period in 2015, reaching investments of over €2.1 billion. Notably free-to-air (FTA) and pay-TV took just over half (53%) of the ad outlay with just TV taking … Continue reading
73% of households in Central and Eastern Europe to opt for Pay-TV by 2020 18 July 2016
The availability of high-speed next-generation fixed and mobile networks is changing video consumption habits in Europe significantly, driving multiscreen video and video-on-demand (VOD), according to a study from Pyramid Research. High proliferation of connected devices, greater volume of online video … Continue reading
Latin America to reach 80 million OTT VoD subscribers by 2021 15 July 2016
The study involves 19 countries in Latin America. The Pay TV market in Latin America will reach 80 million subscribers in 2021, a figure equivalent to a 42.4% penetration over total TV households. The growth rate for the period 2016-2021 … Continue reading
Pay TV Booms in MENA as Revenue Crosses Billion Euro Mark 25 May 2016
According to a new report from IHS, 2015 was the year of growth for the Pay TV market in the Middle East and North Africa region. The report, entitled Middle East and North Africa Pay TV Market Monitor, says the … Continue reading
Digital TV soars ahead 13 May 2016
According to Digital TV Research, 40% of TV households in the world are digital. From 2010 to 2015, around 584 million digital TV homes were added across 138 countries. Out of which, 156 million were digital terrestrial TV, 231 million … Continue reading
Pay TV Downgrades Linked To OTT 09 May 2016
According to a study by The Diffusion Group, viewers who are looking to downgrade their Pay TV packages, spend less than 25% of their viewing time on video streaming. It is expected that many streaming video viewers will cut down … Continue reading
Cord cutting challenged by internet speeds 26 April 2016
Almost every main stream TV channel is available through internet video streaming services. Cutting the cord is an option for many seeking independence from high costs of cable. But the biggest challenge to internet based TV is internet speeds. Netflix … Continue reading
Will Pay TV & OTT platforms co-exist? 22 April 2016
Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. … Continue reading
Pay TV and video on demand services co-exist in Australia 01 April 2016
Around 20% of Australians households have more than one paid TV service. According to a survey by Canstar Blue, Australians in their 30s are more likely to have such an arrangement. Only 16% expressed interest of wanting to unsubscribe a … Continue reading
