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Netflix viewers to influence content plot

Netflix is planning to introduce a “choose-your-own-adventure” feature which allows end users to influence the course of their favorite series. The feature is being tested out in select children’s titles available on Netflix. The company shall then experiment with these interactive elements in a selected range of programmes for adults. Greg Peters from Netflix said, …

Netflix is personalizing its graphic design for viewers

Netflix is taking its platform personalization to the next level. According to a new post by the company, it customizes the artwork that viewers see for films and shows based on what they have viewed in the past. This means that based on their viewing habits, users will be able to see multiple permutations of …

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