The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service providers are looking for ways to keep users engaged and they are doing this by …
India is set to welcome more and more international online content providers and OTT platforms. According to study, India is the largest online content consumption market at a whopping 12.3 hours per week followed by Philippines and Thailand. Japan, however, consumes the least at 6.2 hours per week. The study takes several viewing habits into …
As fewer people are tuning into linear TV, more of then are getting their viewing fix online, whether it’s watching the same TV content online via services like Hulu or web-native content on video streaming platforms like YouTube. According to these infographics from ComScore, live viewership has been in a steady decline for the past …