Personalization - Latest updates on Personalization
Essential UX/UI Features for OTT Apps 21 January 2021
The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service providers are looking for ways to keep users engaged and they are doing this by …
Netflix viewers to influence content plot 27 December 2017
Netflix is planning to introduce a “choose-your-own-adventure” feature which allows end users to influence the course of their favorite series. The feature is being tested out in select children’s titles available on Netflix. The company shall then experiment with these interactive elements in a selected range of programmes for adults. Greg Peters from Netflix said, …
Netflix is personalizing its graphic design for viewers 26 December 2017
Netflix is taking its platform personalization to the next level. According to a new post by the company, it customizes the artwork that viewers see for films and shows based on what they have viewed in the past. This means that based on their viewing habits, users will be able to see multiple permutations of …
