Personalization - Latest updates on Personalization
Essential UX/UI Features for OTT Apps 21 January 2021
The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service … Continue reading
Netflix viewers to influence content plot 27 December 2017
Netflix is planning to introduce a “choose-your-own-adventure” feature which allows end users to influence the course of their favorite series. The feature is being tested out in select children’s titles available on Netflix. The company shall then experiment with these … Continue reading
Netflix is personalizing its graphic design for viewers 26 December 2017
Netflix is taking its platform personalization to the next level. According to a new post by the company, it customizes the artwork that viewers see for films and shows based on what they have viewed in the past. This means … Continue reading
