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Snapchat partners JioSaavn to improve engagement of music streamers 29 May 2019

Snapchat – the global multimedia messaging app, signs a deal with JioSaavn to bring millions of South-Asian users on the board. As per the partnership, JioSaavn users can now instantly share what they are listening to, on Snapchat at one-click. … Continue reading

Struggling to Rank Your Videos? 5 Simple Techniques to Optimize Your Video for Search 17 January 2019

Ever wondered, despite all that spending, rigorous promotions and strategizing, why your video is just not getting ranked? Well, before you start thinking that something is fishy, let me tell you that it’s not fishy, but it’s tricky. Wanna know, … Continue reading

Snapchat all set for scripted content in 2017 25 August 2017

Snapchat is all set to release scripted content before the end of the year as per Snap Inc’s VP of content Nick Bell. It sees itself as creating programming which goes hand in hand to TV. Snapchat is quite early … Continue reading

YouTube and Facebook, close competitors in the Live Streaming space 04 July 2017

According to research data from Magid, almost 50% of all online consumers in the U.S watch a live stream every week. Further, the research suggests, 48% watch live on Facebook and 44% watch live on YouTube. Instagram, Twitter and Snapchat … Continue reading

Roku reveals key trends for Streaming Day 22 May 2017

A survey by Roku was released to celebrate Streaming Day on 20 May that was based on finding who and what influences people most when it comes to deciding what to watch. Some of its findings were: 56% of respondents … Continue reading

What Live Streaming means for the future of the Streaming industry 18 May 2017

George Kiong from Standard Media has written an amazing article on what Live Streaming means for all businesses and recommended businesses to include Live Streaming being offered by various social media platforms like Periscope, Snapchat and Facebook Live as part of … Continue reading

Video to top Spanish digital trends in 2017 06 March 2017

According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. … Continue reading

61% of Snapchat content is video 20 February 2017

Snapchat was originally thought of as a social network mostly geared toward teenagers, but nowadays millennials are engaging more with the service. In fact businesses are also quickly gaining notice of this fast growing social media site and the benefits … Continue reading

Social Video influences Consumer Purchasing Behavior 13 February 2017

A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials. 18-25 year-olds are … Continue reading