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Snapchat partners JioSaavn to improve engagement of music streamers

Snapchat – the global multimedia messaging app, signs a deal with JioSaavn to bring millions of South-Asian users on the board. As per the partnership, JioSaavn users can now instantly share what they are listening to, on Snapchat at one-click. Even the music streaming subscribers can also share their favorite songs & albums with family …

Struggling to Rank Your Videos? 5 Simple Techniques to Optimize Your Video for Search

Ever wondered, despite all that spending, rigorous promotions and strategizing, why your video is just not getting ranked? Well, before you start thinking that something is fishy, let me tell you that it’s not fishy, but it’s tricky. Wanna know, how? Check out here.   Let’s get this straight. Video SEO is not your traditional …

VOXI offers free data for Netflix and Apple Music

VOXI, as part of its SIM-only deal, is offering free video and music data passes for six months. The deal is only meant for user aged 25 or below. The Music Pass which costs  £5 a month can be used to play music on Spotify, TIDAL, Deezer, Napster, SoundCloud, Amazon Music Unlimited, and Prime Music. …

Snapchat all set for scripted content in 2017

Snapchat is all set to release scripted content before the end of the year as per Snap Inc’s VP of content Nick Bell. It sees itself as creating programming which goes hand in hand to TV. Snapchat is quite early in its content efforts but so far has created content succesfully with shows like NBC’s …

YouTube and Facebook, close competitors in the Live Streaming space

According to research data from Magid, almost 50% of all online consumers in the U.S watch a live stream every week. Further, the research suggests, 48% watch live on Facebook and 44% watch live on YouTube. Instagram, Twitter and Snapchat stand at 28%, 19% and 17% respectively. Breaking news ranks highest in popularity in terms …

Roku reveals key trends for Streaming Day

A survey by Roku was released to celebrate Streaming Day on 20 May that was based on finding who and what influences people most when it comes to deciding what to watch. Some of its findings were: 56% of respondents felt that adverts suggesting television content was a major influencer for what they watched. Millennial …

What Live Streaming means for the future of the Streaming industry

George Kiong from Standard Media has written an amazing article on what Live Streaming means for all businesses and recommended businesses to include Live Streaming being offered by various social media platforms like Periscope, Snapchat and Facebook Live as part of their content strategy to promote their products. BMW used Periscope to introduce its M2 model …

Video to top Spanish digital trends in 2017

According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. According to the document, the top 12 digital trends in Spain for 2017 will be: …

61% of Snapchat content is video

Snapchat was originally thought of as a social network mostly geared toward teenagers, but nowadays millennials are engaging more with the service. In fact businesses are also quickly gaining notice of this fast growing social media site and the benefits it provides. According to a recent survey of Snapchat by Snaplytics, including 500 brands with 24,180 …

Social Video influences Consumer Purchasing Behavior

A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials. 18-25 year-olds are spending an average of nine hours a week watching social video, which is an average …

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