Today watching shows on TV has evolved from a world of limited options to a world of unlimited choices. The future of watching shows is OTT (over-the-top). According to research by Parks Associates, the number of households subscribing to an online video platform will cross 265 million by 2022. The global OTT subscription market is …
Indian OTT market grew by leaps and bounds in the year 2017. One major reason behind this is the advent of Reliance Jio – the recent star from the Reliance Group of Industries which telecom giant which disrupted the sub-continent’s telecom scenario. Jio’s coverage and plans ensured that OTT players could receive the best reception …
AT&T’s (Over-the-Top) OTT streaming service, DIRECTV NOW, has officially boarded 1 million subscribers, in less than 1 year of its existence. David Christopher, president, AT&T Entertainment Group, said “This milestone is an incredible testament to the thousands of hours many people spent working to bring this product online and continually improving it during the past …
According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …
Spotify may be extending its services to Asia. It is considering two music editors in Vietnam and Thailand. So that’s an indication that it may extend its services in Asian countries. As per sources, Spotify may expand to India as well and if that happens, it could give stiff competition to Gaana, Saavn, Google Music …
Entertainment Studios plans to introduce a direct-to-consumer global OTT subscription service called Sports.TV. According to the company, Sports.TV will combine all independent sports networks on one platform. Also, it will be available on all devices including smartphones, tablets, smart TVs, gaming consoles, personal computers, and laptops. Sports.TV will be available on all devices, including smartphones, …
Chunghwa Telecom has partnered with video streaming platform Fox+ to offer OTT services in the local market. The partnership will initially be inclusive of an OTT mobile value-added service. An integrated platform merging its Mobile on demand (MOD) service with Fox+ OTT platform is to be launched by Chunghwa Telecom. Chunghwa Telecom will hold exclusive …
Amazon Prime’s music streaming service has expanded to UK with addition of radio stations and on-screen lyrics for its users. Tons of online radio stations have been added for users to enjoy a wider variety of music. X-Ray lyrics is another feature that lets users sing along to their favorite songs, kind of like karaoke. …
Sony is extending Crackle’s footprint in Brazil and Latin America to integrate the platform with the NOW Video on Demand (VOD) service from Net and Claro HDTV. With this move it’s strengthening its foothold in LATAM’s largest market where Crackle was introduced a year ago. Crackle will reach a nationwide audience, given its significant growth …
According to a MediaCom study, around 70% of teens 13 and over subscribe to YouTube. From an ad-targeting perspective, this is pretty interesting since 64% of teens surveyed spoke about the product that a YouTuber has endorsed and 54% bought the product. Another interesting finding from the study was that Instagram was found to be …
