Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Roku reveals key trends for Streaming Day

Roshan Dwivedi Published on : 22 May 2017
Roku key trends

A survey by Roku was released to celebrate Streaming Day on 20 May that was based on finding who and what influences people most when it comes to deciding what to watch. Some of its findings were:

  • 56% of respondents felt that adverts suggesting television content was a major influencer for what they watched.
  • Millennial respondents between 18-34 were primarily influenced by adverts for programmes and movies (54%), closely followed by online news stories about shows (47%) and recommendations made on Facebook (46%). Twitter and Snapchat had comparatively lower influence on what people chose to watch with 29% and 20% respectively according to whom these channels influenced their decisions.
  • For UK respondents, 29% were more open to sharing recommendations on TV shows and movies (27%) than restaurants (10%) or travel (8%).
  • The study also revealed that nearly 43% of Brits trusted friends and only 17% would trust a partner for movie and TV recommendations.

Click here for the complete findings.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.