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PBS Kids launches streaming video stick with an option to view offline 11 May 2017

An announcement was made by PBS Kids about the introduction of PBS Kids Plug & Play which is shaped like a little race car and is meant to provide kids entertainment on-the-go. Priced at $49.99 , created with support from Ematic (A Company which has created several tech products for kids in the past), the …

Customer satisfaction highest when Streaming Video is Paired with PayTV: Study 29 August 2016

According to a Streaming Video Satisfaction Study, overall satisfaction of paid streaming video service is highest in customers who also subscribe to a traditional cable/satellite service in addition to streaming VOD service. The study measured customer satisfaction based on six key parameters – performance and reliability, content, cost of service, ease of use, communication, and customer service. Three-fifths …

43% say having TV-like quality for streaming videos is extremely important 05 July 2016

Today’s viewers get a large amount of their video from streaming services, and they expect the same video quality that they’re used to with television. Verizon Digital Media Services released a report yesterday showing that 43 percent say having TV-like quality every time they stream video is extremely important, and another 43 percent says it’s …

Sandvine survey claims Netflix is far larger than its rival Amazon 05 July 2016

According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage. Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. prime-time broadband downstream traffic. The term “downstream” is simply an industry term referring to data …

Sandvine says Amazon is the 3rd biggest streaming video platform in US 30 June 2016

Amazon Video, one of Bezos’ biggest bets, has quickly proven to be on a major growth trajectory for the company, as they now rank as the third biggest video streaming site behind YouTube and Netflix. According to research from Sandvine, Amazon has jumped up the list in the past year as they have brought on more …

Tata Motors’ innovative VR campaign 13 April 2016

Tata Motors, owner of Jaguar & Land Rover, started a unique marketing campaign by providing a Virtual Reality cardboard headset with a leading newspaper – The Times of India. A full front page ad of the new budget car, Tiago, represented by brand ambassador – Lionel Messi had the VR cardboard packed. Using the app …

Growing OTT Demand is Driving the Need for Robust In-Home Backbone Networks 03 July 2015

  The burgeoning interest in on-demand streaming video, driven by new OTT service offerings such as Netflix and Amazon Prime Instant Video, together with the rapid proliferation of Internet-enabled devices, is one of the major market trends of the moment. This, however, puts an enormous strain on in-home networks which can struggle to cope with …

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