Streaming Video - Latest updates on Streaming Video
Customer satisfaction highest when Streaming Video is Paired with PayTV: Study 29 August 2016
According to a Streaming Video Satisfaction Study, overall satisfaction of paid streaming video service is highest in customers who also subscribe to a traditional cable/satellite service in addition to streaming VOD service. The study measured customer satisfaction based on six key parameters – … Continue reading
43% say having TV-like quality for streaming videos is extremely important 05 July 2016
Today’s viewers get a large amount of their video from streaming services, and they expect the same video quality that they’re used to with television. Verizon Digital Media Services released a report yesterday showing that 43 percent say having TV-like … Continue reading
Sandvine survey claims Netflix is far larger than its rival Amazon 05 July 2016
According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage. Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. … Continue reading
Sandvine says Amazon is the 3rd biggest streaming video platform in US 30 June 2016
Amazon Video, one of Bezos’ biggest bets, has quickly proven to be on a major growth trajectory for the company, as they now rank as the third biggest video streaming site behind YouTube and Netflix. According to research from Sandvine, Amazon … Continue reading
Tata Motors’ innovative VR campaign 13 April 2016
Tata Motors, owner of Jaguar & Land Rover, started a unique marketing campaign by providing a Virtual Reality cardboard headset with a leading newspaper – The Times of India. A full front page ad of the new budget car, Tiago, … Continue reading
Growing OTT Demand is Driving the Need for Robust In-Home Backbone Networks 03 July 2015
The burgeoning interest in on-demand streaming video, driven by new OTT service offerings such as Netflix and Amazon Prime Instant Video, together with the rapid proliferation of Internet-enabled devices, is one of the major market trends of the moment. … Continue reading
