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Customer satisfaction highest when Streaming Video is Paired with PayTV: Study

Roshan Dwivedi Published on : 29 August 2016
Connected TV

According to a Streaming Video Satisfaction Study, overall satisfaction of paid streaming video service is highest in customers who also subscribe to a traditional cable/satellite service in addition to streaming VOD service. The study measured customer satisfaction based on six key parameters – performance and reliability, content, cost of service, ease of use, communication, and customer service.

Three-fifths (60%) of streaming customers are cord stackers; 23% are cord shavers (those who still subscribe to TV but have downgraded their service package); 13% are cord cutters (those who have recently canceled TV service); and 4% are cord nevers (those who have never subscribed to pay TV and only subscribe to streaming video service).

Read the entire report here.

Written by: Roshan Dwivedi

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