Ad Macros are placeholder variables used in ad tags or ad server systems to dynamically populate values such as content metadata, click-through URLs, creative IDs, or ad sizes. It’s used to optimize and personalize the ads for end users. It … Continue reading
Learn moreSCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the … Continue reading
Learn moreIMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and … Continue reading
Learn moreProgrammatic Ads refer to the automated buying and selling of ad inventory through real-time bidding (RTB) platforms. It involves using algorithms and data to match advertisers with relevant ad opportunities in real-time auctions.
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Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.
Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.
Things the webinar will cover:
8:00 AM PST