Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Data Management Platforms (DMPs)

Data Management Platforms (DMPs) collect, organize, and analyze audience data to enable precise targeting and segmentation of video ad campaigns based on user demographics, interests, or behavior.

Learn more

VMAP (Video Multiple Ad Playlist)

VMAP (Video Multiple Ad Playlist) is a standard XML-based format that allows publishers to define the timing and placement of multiple video ads within a video content playlist. VMAP provides a framework for ad stitching and ad insertion in video playback.

Learn more

Latency

In computer networking, latency, or delay is an articulation of how much time it takes for a data packet to travel from one defined point to another. One can measure the network latency by determining the round-trip time (RTT) for a data packet to travel to a destination and back again. During live streaming, the latency occurs when the camera captures an event, and the specific event being displayed to viewers. Latency also depends on which type of channel you…

Learn more

Webhook

A webhook (also called an HTTP push API or a web call back) is a way for an application to provide real-time information to other applications. A webhook provides data to other applications as it happens, meaning you get data instantly—unlike conventional APIs where you would have to poll for data very often to get it in real-time.

Learn more
Headphone

Can’t find what you’re looking for?

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Upcoming Webinar

Leveraging Analytics for Success in the Streaming Industry
Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain a powerful edge in driving your streaming platform’s success. It will offer a comprehensive overview of how data-driven insights can enhance content strategy, user engagement, and monetization in the streaming industry.

Things the Webinar Will Cover:

  • Discover key metrics to track for content performance and user engagement.
  • Learn about custom analytics tailored to your specific needs.
  • Explore top KPIs and charts crucial for the streaming industry.
  • Understand different analytics for various Muvi products.
  • Gain insights into setting up an effective analytics workflow.

Upcoming Webinar

June 27

9:00 AM PST

30 Minutes