Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Ad Macros

In the Streaming Industry, "Ad Macros" play a pivotal role in optimizing advertising campaigns by enabling dynamic content insertion and tracking functionalities. These macros, also known as advertising macros or ad tags, serve as placeholders within ad creative templates, allowing for the automatic insertion of contextual information such as timestamps, viewer demographics, or geographic location. By leveraging ad macros, streaming platforms can deliver personalized and relevant ads to viewers in real-time, enhancing engagement and maximizing ad revenue. What Will Include:…

Learn more

SCTE-35

SCTE-35: The Society of Cable Telecommunications Engineers (SCTE) standard for digital program insertion messaging, which allows for the precise timing and signaling of ad insertion points within video content. It’s used to mark the ad timings. It’s required for the Server Side Ad Insertion (SSAI).

Learn more

IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion.

Learn more

Programmatic Ads

Programmatic Ads refer to the automated buying and selling of ad inventory through real-time bidding (RTB) platforms. It involves using algorithms and data to match advertisers with relevant ad opportunities in real-time auctions.

Learn more
Headphone

Can’t find what you’re looking for?

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Please drop your query on the contact us form, and our OTT consultant will reach out to you shortly with answers.

Upcoming Webinar

Leveraging Analytics for Success in the Streaming Industry
Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain a powerful edge in driving your streaming platform’s success. It will offer a comprehensive overview of how data-driven insights can enhance content strategy, user engagement, and monetization in the streaming industry.

Things the Webinar Will Cover:

  • Discover key metrics to track for content performance and user engagement.
  • Learn about custom analytics tailored to your specific needs.
  • Explore top KPIs and charts crucial for the streaming industry.
  • Understand different analytics for various Muvi products.
  • Gain insights into setting up an effective analytics workflow.

Upcoming Webinar

June 27

9:00 AM PST

30 Minutes