Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

VPAID (Video Player-Ad Interface Definition)

VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad. This specification is particularly useful for live audio streaming service as it allows for…

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Content Delivery Network (CDN)

A content delivery network (CDN) is a collection of global servers (network) that catches and delivers social networks, live streaming media, downloadable objects (documents, software, media files), web objects (scripts, graphics and text), on-demand streaming media and applications (portals, e-commerce) to a user based on the geographic locations of the user, irrespective of the origin of the content and a content delivery server. How CDN Works? The browser downloads every referenced asset from a single origin server, when a user…

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Live Streaming

Live streaming is the process of broadcasting real-time, video feed or live video footage to an audience over the internet. The viewer can access the video stream on a digital screen, smartphone, tablet, laptop, or desktop computer. Live streaming requires a form of source media (e.g. an existing feed, a video camera, screen capture software, an audio interface), an encoder to digitize the content, a media publisher, and a content delivery network (CDN) to distribute as well as deliver the content.  …

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Video Monetization

Video monetization is the making of video into a moneymaking asset. You can make profit by selling your video content through online video platform.  Video monetization comes in various forms, from pay-per-view, subscriptions to advertising. A sophisticated combination of approaches is the best strategy for capitalizing on video revenues. Live streaming services also offer excellent opportunities for video monetization, enabling creators to reach a global audience instantly. By leveraging live streaming platform, you can connect with viewers in real-time, enhancing engagement…

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