Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Unicast

Unicast is the term used to define communication where information is sent from one point to another point (From server to client). In this situation, there is just one sender (server), and one receiver (Client).  Each client receives a separate stream and given that they request it. Unicast streaming works either for video on demand streaming or live streaming. (How Unicast Streaming Works)

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Ad Network

Within the dynamic realm of the Streaming Industry, an "Ad Network" stands as a pivotal player in the digital advertising landscape, connecting publishers and advertisers to distribute ads across various streaming platforms efficiently. As intermediaries, ad networks aggregate ad inventory from multiple publishers and match them with relevant advertisers, ensuring optimal placement and revenue generation. These networks facilitate seamless transactions, enabling advertisers to reach their target audiences effectively while providing publishers with opportunities to monetize their streaming content. What Will…

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Ad Server

What is an Ad Server? An Ad Server is a web based tool used by websites which want to display ads and are also called "publishers", Ad networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad server serves the creative side: this means that the ad server or ad serving company also delivers the ad to each user’s browser. An ad…

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HLS (HTTP Live Streaming)

Based on MPEG2-TS, HLS (HTTP Live Streaming) is Apple’s patented streaming format. It is an adaptive streaming communication protocol. Initially, HLS was used only for Apple devices.  Now it is supported by other devices like Android-based smartphones. HLS works by splitting live streams into a sequence of smaller HTTP-based file downloads. Each download loading one small portion of an overall potentially unbounded transport stream. As the stream is played, the client may choose from several different alternate streams containing the same content encoded at…

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Upcoming Webinar

Leveraging Analytics for Success in the Streaming Industry
Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain a powerful edge in driving your streaming platform’s success. It will offer a comprehensive overview of how data-driven insights can enhance content strategy, user engagement, and monetization in the streaming industry.

Things the Webinar Will Cover:

  • Discover key metrics to track for content performance and user engagement.
  • Learn about custom analytics tailored to your specific needs.
  • Explore top KPIs and charts crucial for the streaming industry.
  • Understand different analytics for various Muvi products.
  • Gain insights into setting up an effective analytics workflow.

Upcoming Webinar

June 27

9:00 AM PST

30 Minutes